Birchbox Man is a leading grooming and lifestyle retailer that offers an efficient, personalized way to discover and shop for new products. It launched in April 2012 with a monthly subscription and e-commerce shop featuring prestige products in the shaving, hair, skincare, body, fragrance and lifestyle categories. The try-before-you-buy sampling model introduces entirely new steps and categories to men’s grooming routines. Consumers can visit the Birchbox store in Soho, NY, and shop through Birchbox’s mobile apps (iOS and Android).